Performance-driven, scalable organic campaigns that deliver virality and downloads- making your app impossible to ignore.
The biggest brands use Next Percent:
All UGC campaigns are built with downloads as the #1 priority. You can burn ad budget on paid ads or you can start aggressively testing high-converting formats with fresh, creator-led UGC accounts and scale up once you strike gold.
UGC is cheaper to produce, faster to test, and easier to scale. Instead of burning budget on a handful of ads, you get a constant stream of high-performing formats that improve over time.
UGC feels native, authentic, and human. It blends into the feed, earns attention organically, and builds trust for your brand/app far faster than polished ad creatives ever can.
One strong piece of UGC doesn’t just convert- it grows. It gets shared, reused, and repurposed across platforms, building momentum long after traditional ad campaigns stop performing.
"Not much to report here, except that AI pranks are clearly here to stay. This one racked up 1.9 million views and over 1.7k comments in just three days. Since November, this account has pulled in more than 80 million views from AI prank content alone."
"This Louie guy (most likely the founder since no other account seems tied to the app) has been cloning a winning format with huge success and is absolutely crushing it right now. He started with the classic face-react to app demo. It’s still working great, no matter what the big-statement Twitter crowd claims. Side note here: always follow the data, not the yappers. A perfect fit, considering the app itself is called Yapper."
"Less than two weeks ago, we wrote about the "AI prank as content" format getting 20 million views in just 5 days for consumer app Yapper AI. Now, one of their creators just doubled those views in just two days… with a single post. Same format, just a different storyline. "Pranking my dad that I cooked his $400k fish" 😭 -> 30 million views, 3 million likes, 7,071 comment and 160,000 saves."
